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iF Design Award 2021 presents the winners of the communication and packaging design disciplines

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iF Design Award

Dezeen promotion: the winners of the iF Design Award 2021 have been announced in nine different design disciplines in a worldwide digital award winners’ campaign.

Chosen from over 10,000 entries from 52 countries, the winners of the award were announced online due to the coronavirus pandemic.

The iF Design Award aims to identify “good design”, promote social change through design and support young designers create public platforms.

“The iF Design brand is internationally established as a symbol of design excellence and one of the most important design awards in the world,” said the organisers.

“It has been a globally recognised trademark when it comes to excellent design since 1954.”

iF Design Awards
SPC Group’s Bizeun Pure Gift Set references the Korean tradition of having a white rice cake for breakfast

This year, the gold award winners from the communication and branding categories created campaigns that aligned with the theme of the iF Design Award – “strong branding with new values”.

One example is the winner of the award’s event category, Fragments of Time by SenseTeam for Chinese paper brand Kandeli Antalis.

The collective of designers won the gold medal for its creation of an immersive event and exhibition experience that references the paper industry’s heritage in Chinese culture in light of the challenges the industry is facing due to the increased use of technology.

iF Design Awards
Origami Letter by paper manufacturer Brother aims to reinvent traditional origami for the digital age

“With great craftsmanship and love of design, Antalis has created a truly surprising experience,” said the experts of the international and independent iF jury.

“Every detail has been attended to – not only the final exhibition but the process itself becomes an immersive and poetic experience, reflecting on time, art and paper.”

Creative agency Dragon Rouge’s Coca Cola Signature Mixers won the iF gold award 2021 in the beverages packaging category. Created in collaboration with Coca Cola, Dragon Rouge enlisted some of the top bartenders across the world to create four drink mixers while ensuring its packaging design was aligned to the brand’s identity – a key criteria across the iF Design Award.

“The design responds beautifully to the influence of craft spirits, adopting apothecary cues, using handmade paper, a black brand logotype and individual signatures from the mixologists who created the recipes,” said the experts of the iF jury.

iF Design Awards
Fragments of Time by SenseTeam for Chinese art paper brand Kandeli Antalis won the events category

A website called Origami Letter by paper manufacturer Brother won the iF gold award in the communication category – website – by reinventing the traditional Japanese paper craft for the digital age.

Users can download origami templates and learn the traditional techniques from videos. The digital application won gold for its ease of use and tutorials that enable users to quickly understand the craft.

Roberts Beacon is the winner in the discipline packaging in the consumer products category for its Bluetooth speaker. The design is made from 100 per cent recyclable cardboard and paper packaging and is plastic-free.

“The cleverly designed box harks back to this brand’s genesis through a cut-away grille on one face, evoking the silhouette of the retro Roberts Revival radio for which the brand is best known,” said the iF jurors.

“At the same time, it looks to the future with a clean, sleek shape, a characterful array of colour choices and an effortless, premium unboxing experience.”

iF Design Awards
Coca Cola Signature Mixers won the award’s beverages category

The food packaging category was won by SPC Group’s Bizeun Pure Gift Set. The design references the Korean cultural tradition of having a white rice cake for breakfast on New Year’s Day, considered to bring people long life.

The packaging is made from recyclable wrapping paper and won the award for its, “simply beautiful, minimalistic and perfect in all aspects,” according to the organisers.

All the award-winning projects are published in the iF design app and in the on iF World Design Guide.


Partnership content

This article was written by Dezeen for the iF Design Awards as part of a partnership. Find out more about Dezeen partnership content here.

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