Dezeen promotion: designer Antonio Citterio marks 20 years of his Groundpiece sofa for Italian furniture brand Flexform, with an interview explaining its innovations and “connection with the world of art”.
In the interview to celebrate the anniversary, the Italian designer revealed that he was surprised by the product’s success given its simplicity.
“When we made Groundpiece, it seemed to us that we were making a project with impressive content but that would not have sold because it was so simple, so non-traditional,” said Citterio.
“But we made it anyway. Because it seemed exciting to us to experiment with this marriage between art and a cushion, which is not exactly the most obvious marriage.”
One of the design’s unique features is the introduction of optional storage solutions in place of the padded and upholstered armrests.
These cowhide-clad metal consoles allow for books and other small items items to be placed on view and in easy reach of the sitter.
“We innovate and this way of working of ours is what leads to extraordinary products,” Citterio said.
The Groundpiece sofa has low and deep proportions, with ample-sized goose-down cushions to create a more relaxed approach to seating.
Padded elements can be personalised with a variety of fabrics, and are available filled with Dacron polyester fabric in a premium version.
Citterio explained that he intended the design to act as a centrepiece, like an artwork, around which other furniture and decor could be arranged to make a cosy and inviting living space.
“It’s called Groundpiece because, there is, in fact, a connection with the world of art,” he said. “It was perhaps one of the most innovative pieces: a soft surface in the centre of a space.”
Sofas and living room items are at the core of Flexform’s international business, but the home furnishings range also extends to the dining room and bedroom. Like with Groundpiece, the company’s aim is to manufacture elegant, subtle and high-quality products that stand the test of time.
For more information about Groundpiece and to watch the full video interview with Citterio, visit the Flexform website.
This article was written by Dezeen for Flexform as part of a partnership. Find out more about Dezeen partnership content here.
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