You never know lightning could strike

Post Single Page

Thukral and Tagra’s upcoming watch for Rado will “bring something unique to the experience of reading time”

PRO

In Design Posted

Thukral and Tagra are the last creatives to be featured as part of Rado Design Week. In this exclusive video, the Indian artists explain the unique features of their upcoming True Square watch for Swiss brand Rado.

Jiten Thukral and Sumir Tagra, who work together as Thukral & Tagra, are currently developing the design for their special edition of Rado’s True Square timepiece.

While it is still in development, the artist duo gave Dezeen an exclusive preview of some of the details of the watch, which will be called True Square Over the Abyss.

The artists are planning to incorporate images from their wider artwork into the watch.

“On the back of the watch, we are embedding one of the images from our ongoing series of paintings called Dominus Aeries, which explore the boundaries between civilisation and science fiction,” Thukral explained in the video filmed by Dezeen at the artists’ studio in New Delhi.

The dials on the artists’ watch will be made up of two overlapping dials with multiple hands, with a subtle mark to indicate the hour and minute hands.

As the dials intersect, they create shifting patterns on the watch face, a feature that the artists say is meant to spark a consciousness in the wearer of the different time zones around the world.

“Our inspiration was to feel connected with a lot more time zones and we wanted to bring something unique to the experience of reading time,” Thukral said.

Based in New Delhi, Thukral and Tagra have been working together for the past 15 years on work including paintings, sculpture and installations.

“With our work, we try to paint a vision of the future, which is both compelling, comforting and engages the public,” Tagra said.

Their work has been exhibited at the Centre Pompidou in Paris, the Mori Art Museum in Tokyo and the Asia Pacific Triennial, but this collaboration with Rado will open up their portfolio of work to a whole new audience, according to the artists.

“Rado is an incredibly popular brand in India and the prospect of having our work so intimately close to people here and the rest of the world is promising and fascinating,” Tagra said.

The artists will be speaking about their upcoming watch to Dezeen’s founder Marcus Fairs, Rado’s CEO Adrian Bosshard and its vice president of product development Hakim El Kadiri in a live talk at 1:00pm London time today as part of Rado Design Week.

Thukral and Tagra’s True Square watch is one of four watches by a roster of global designers that was revealed during Rado Design Week, a week-long collaboration between the Swiss watch brand and Dezeen.

Dezeen published exclusive videos revealing special editions of Rado‘s True Square watch by designers FormafantasmaTej Chauhan, YOY and Thukral & Tagra, followed by a live conversation with each of the designers. Click here to check out the content.

The post Thukral and Tagra's upcoming watch for Rado will "bring something unique to the experience of reading time" appeared first on Dezeen.