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Rado to launch four new watches in virtual design week on Dezeen

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Rado Design Week

Dezeen has teamed up with Rado to present Rado Design Week, a week of virtual content exploring the design of the Swiss watch brand’s four unique new timepieces.

Rado Design Week will be hosted on Dezeen from 30 November to 4 December, showcasing watch designs by four renowned studios: Italian duo Formafantasma, British designer Tej Chauhan, Japanese studio YOY and Indian duo Thukral & Tagra.

Each of these designers has created an addition to Rado‘s True Square Collection, a range of watches characterised by square faces. This collection is one of Rado’s most iconic, with a shape that’s rooted in the brand’s history.

“Cutting-edge and futuristic designs”

These new Rado watches draw on the brand’s history as a pioneer of high-tech materials and innovative technologies, but also look to the future.

The designers have worked with contemporary shapes, finishes and displays to create watches with a distinctly modern feel.

“You can expect cutting-edge, out-of-the-box and futuristic designs that make each of these timepieces unique, beautiful and functional,” said Rado.

For the first four days of Rado Design Week, Dezeen will present videos revealing the design concept behind each watch.

Dezeen editor-in-chief Marcus Fairs will also conduct live interviews with Rado CEO Adrian Bosshard and each of the designers, which will be broadcast live on Dezeen throughout the week.

The week will conclude with an exclusive competition, offering Dezeen readers a chance to win a Rado watch of their choice from the collection.

Rado’s first virtual design week takes place from 30 November to 4 December

Rado Design Week marks a pivotal moment for Rado, which started out in a workshop in Lengnau back in 1917. Although the brand often hosts events to launch its new watches, this will be its first virtual design week.

It follows in the footsteps of Dezeen’s Virtual Design Festival, the world’s first online design festival. With a rolling programme of online talks, lectures, movies and product launches, it explored new ways of bringing design to a global audience, at a time when it was impossible to attend physical design events, due to the coronavirus pandemic.

Rado Design Week takes place from 30 November to 4 December at www.dezeen.com/rado-design-week.

Here is the schedule:

Monday 30 November
10:00am – video about the Rado True Square Digital watch by YOY
4:00pm – live talk with YOY and Rado CEO Adrian Bosshard

Tuesday 1 December
10:00am – video about the Rado True Square Formafantasma watch by Formafantasma
4:00pm – live talk with Formafantasma and Rado CEO Adrian Bosshard

Wednesday 2 December
10:00am – video about the Rado True Square Tej Chauhan watch by Tej Chauhan
4:00pm – live talk with Tej Chauhan and Rado CEO Adrian Bosshard

Thursday 3 December
10:00am – video about Thukral & Tagra’s watch for Rado
1:00pm – live talk with Thukral & Tagra and Rado CEO Adrian Bosshard

Friday 4 December
10:00am – competition to win Rado True Square watch

All times are UK times (GMT).

The post Rado to launch four new watches in virtual design week on Dezeen appeared first on Dezeen.